Animal Planet Channel Forging Partnership With Zoos And Aquariums
The Association of Zoos and Aquariums (AZA) and the Animal Planet channel today kicks off a strategic partnership that will support wildlife conservation and connect Animal Planet viewers to up-close experiences at AZA-accredited zoos and aquariums.
"The connection between Animal Planet and great zoos and aquariums is a natural fit," said Marjorie Kaplan, president and general manager, Animal Planet Media. "Both Animal Planet and the members of Association of Zoos and Aquariums are committed to great animal care and to the protection of wildlife."
More than 100 of the top zoos and aquariums across North America are throwing a Party for the Planet™, making it the largest combined Earth Day celebration in North America. Festivities will feature environmental education activities, amazing animal encounters, and fantastic family fun.
The John G. Shedd Aquarium in Chicago which held its "Party" events on April 20 and today, April 22, is also the site of The TFM Show Facility Tour today.
"Party for the Planet Earth Day events spotlight zoos and aquariums as the ideal place to connect with conservation in communities across North America," said AZA president and CEO Jim Maddy. "Animal Planet is a great partner for the Association of Zoos and Aquariums because we share the important mission of connecting people and animals."
The new three-year Proud Partner relationship will feature a number of key elements, including an on-air commitment by Animal Planet to highlight the conservation work of AZA-accredited zoos and aquariums. Zoos and Aquariums will host interactive on-site technology using Animal Planet content to enhance the visitor experience. Animal Planet is the exclusive national media sponsor of Party for the Planet™.
About APM
Animal Planet Media (APM) is a multi-media business unit of Discovery Communications. Via multiple platforms, APM offers the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
About AZA
Founded in 1924, the Association of Zoos and Aquariums (AZA) is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. With its more than 200 accredited members, the AZA is a leader in global wildlife conservation.
"The connection between Animal Planet and great zoos and aquariums is a natural fit," said Marjorie Kaplan, president and general manager, Animal Planet Media. "Both Animal Planet and the members of Association of Zoos and Aquariums are committed to great animal care and to the protection of wildlife."
More than 100 of the top zoos and aquariums across North America are throwing a Party for the Planet™, making it the largest combined Earth Day celebration in North America. Festivities will feature environmental education activities, amazing animal encounters, and fantastic family fun.
The John G. Shedd Aquarium in Chicago which held its "Party" events on April 20 and today, April 22, is also the site of The TFM Show Facility Tour today.
"Party for the Planet Earth Day events spotlight zoos and aquariums as the ideal place to connect with conservation in communities across North America," said AZA president and CEO Jim Maddy. "Animal Planet is a great partner for the Association of Zoos and Aquariums because we share the important mission of connecting people and animals."
The new three-year Proud Partner relationship will feature a number of key elements, including an on-air commitment by Animal Planet to highlight the conservation work of AZA-accredited zoos and aquariums. Zoos and Aquariums will host interactive on-site technology using Animal Planet content to enhance the visitor experience. Animal Planet is the exclusive national media sponsor of Party for the Planet™.
About APM
Animal Planet Media (APM) is a multi-media business unit of Discovery Communications. Via multiple platforms, APM offers the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
About AZA
Founded in 1924, the Association of Zoos and Aquariums (AZA) is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. With its more than 200 accredited members, the AZA is a leader in global wildlife conservation.
Labels: aquariums, Earth_Day, The_Environment, The_TFM_Show, zoos
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