
The American Society of Landscape Architects (ASLA) announced winners of the 2008 national Professional Awards on April 15 in Washington, D.C. Culver City-based ah'bé landscape architects was selected for an Honor Award in Communications for the short film
So What?, which chronicles the planning and implementation of an art installation composed of 2/3 ton of paper waste generated by the firm over a 12-week period.
The film, which was hailed by the professional awards jury as "an incredible message that speaks beautifully to designers and the public about an important issue, was produced by firm president Calvin Abe, FASLA, and created and directed in-house by Evan Mather, an award-winning filmmaker and landscape architect who has a unique insight into the design process and the core issues raised in ah'bé's recent series of art installations.
"The basic premise of the film, and indeed of the installation itself, is that the term 'sustainability' has been overused to the point of becoming meaningless, and that it is time to reflect on the true meaning of the word," says Abe. "The firm created towers of shredded paper that were exhibited at a local gallery space in the form of a reconstructed forest to create a provocative statement on the nature of sustainability. By manifesting the concept of sustainability in a uniquely entertaining fashion, the film seeks to educate viewers and spur them to action.
The film, which follows the project from start to finish, when the "trees" were fed to worms to create compost, forces viewers to confront the impact even small businesses have on the environment. As the narrator informs us, American companies produce enough paper every day to circle the globe.
According to Abe, the impact of the installations has been surprising: while many viewers were amazed or amused, most expressed a profound sadness at witnessing the quantity of paper generated by a small company in such a short period of time. "These installations are not only temporary 'gardens,' but awakenings."
Labels: AhBe, ASLA, The_Environment, WEIRD_WEDNESDAY