Updated Web Site From GAF Materials Corporation

GAF has announced a newly designed Web site, featuring its expanding product offerings. The Wayne, NJ-based manufacturer offers products in roofing, decking, railings, decorative stone, ductwork, and specialty fabrics.

Changes to the new Web site (www.gaf.com) are aimed at providing visitors with an updated look and feel that is user-friendly and easy to navigate.

“We want everyone who visits our Web site to feel that they ‘have arrived’ – that they’re at the place to be for roofing and other building products,” says Ted Marcopolus, V.P. marketing services, in discussing the site. “We accomplish that by educating the property owner and helping them to make their best and safest choice,” he emphasizes.

There are hundreds of newly designed pages, which include technical information and specifications for all products and an extensive offering of educational material.

The Web Site team has other improvements planned going forward, which will be implemented throughout 2008. “This will make it even easier for our users,” Marcopolus said. “We never want our customers to leave gaf.com without being able to make an informed purchase decision.”