Identified as one of the greatest risks to human health by the U.S. Environmental Protection Agency (USEPA), indoor air pollution has become a top priority for building administrators. In an effort to help reduce indoor air pollution, JohnsonDiversey offers building service contractors (BSCs) tips on how using GREENGUARD™ certified cleaning systems and products can help protect the health of building occupants while also giving their business a competitive advantage.
Third party certification programs such as GREENGUARD test cleaning systems and products for “off-gassing,” measuring the amount of emissions given off during recommended use and application. Those products and systems that receive certification limit the negative impact of cleaning on IAQ. When BSCs use GREENGUARD certified systems, they realize the following benefits:
1. Certification legitimizes the BSCs environmental program and “go-to- market strategy.” It provides crucial differentiation against the competition
2. Provides a program to help grow the top line of BSC business
3. It is cost neutral and easy to implement
BSCs can also use GREENGUARD certification as a strategy to penetrate specific market sectors. Since IAQ is of critical importance within hospitals, schools and office buildings, BSCs who use third-party certified cleaning systems will have an edge over competitors vying for the same business. Consider the following background information and practical tips for selling
GREENGUARD-certified systems within each sector:
Healthcare
Healthcare buildings are increasingly cleaned and maintained by contractors who have had to modify their cleaning programs to meet stringent healthcare protocol. Since most cleaning is done during the day while patients, nursing staff and visitors are most active, GREENGUARD certified cleaning systems and products become even more relevant because of their proven reduced impact in IAQ.
• Since healthcare facilities are places of healing, IAQ is of critical importance in the overall scheme of providing high quality indoor environmental quality for patients
• Patients and residents in hospitals and nursing homes are more likely to reflect the population most as risk of poor IAQ; i.e., the elderly, those with compromised immune systems due asthma, allergies or other respiratory illnesses, and those people going through treatments for other illnesses that result in greater sensitivities to poor IAQ
Schools (K-12)
Because children are particularly “at risk” for problems associated with poor IAQ, the issue has been of critical importance for many years. The U.S. EPA has developed programs such as Tools for Schools (TfS) and the HealthySEAT program to promote improved IAQ in schools across the U.S.
• GREENGUARD designed a much more rigid certification standard for products used in a schools environment. It is called GREENGUARD™ for Children & Schools Certification Program and is largely based on children’s smaller body mass and less mature respiratory systems as well as applying more rigid thresholds for VOC’s.
Higher Education
A study of university professionals shows that 67% of those surveyed
were placing either greater or much greater emphasis on environmentally
responsible approaches to managing their buildings. As a result, hundreds of
colleges and universities are currently implementing “best practices” from the
LEED® Green Building Rating System to improve indoor environmental quality
making a GREENGUARD Certified Cleaning System a very viable proposition.
• BSCs have an opportunity to bring a differentiated proposition to schools looking to maximize overall indoor environmental quality to create the healthiest, most vibrant and productive environment possible for student performance
• A GREENGUARD Certified Cleaning System is aligned with the indoor environmental quality goals and objectives of any college or university seeking LEED Certification or LEED “best practices”
• Outreach programs on college campuses today are very prevalent. BSCs can offer a program designed around greening the campus with a GREENGUARD Certified Cleaning System for IAQ that would resonate well with the student body and faculty of many campuses
Commercial Office
Commercial offices are a leading sector for the growing number of green buildings. Through the success of the U.S. Green Building Council’s LEED Program, over four thousand buildings are in the queue for certification. Managers and owners of those buildings and others who focus on sustainable design and operations without LEED certification are top candidates for a
Greenguard Certified Cleaning System.
• Commercial offices are the heart of many BSCs businesses. Market differentiation and the ability to show greater value is perhaps more important here than in any other sector
• With the increasing number of major corporations, and federal, state, and local government buildings going green, BSCs with the savvy to articulate the benefits of a GREENGUARD Certified Cleaning System will surely gain a competitive advantage.