Panasonic Communications Company of North America (PCCNA) announced earlier this month a restructuring of its operating divisions which in aggregate will provide a cohesive structure between product marketing, sales, and field support for its product categories consisting of MFPs, workgroup scanners, fax machines, and Panaboard whiteboards.
“By refocusing our resources and putting our product marketing, sales, training and support field forces under one umbrella we have created a unified, cohesive workforce capable of faster, more flexible responses to both dealer and customer issues,” said Nick Miyake president of PCCNA.
“Certainly, this cohesive model affords PCCNA a more synergistic approach to its product marketing, sales and support, in the United States. This structure emulates our factory’s organizational structure which will consequently streamline our product development approach and garner us greater flexibility between the two organizations,” said Miyake.
PCCNA has launched three color MFPs in February and will be introducing a production scanner and new electronic whiteboard scheduled to be announced in March. In addition to these immediate product launches, PCCNA’s factory, Panasonic Communications Company, has invested in R&D and will be increasing manufacturing capacity with two new facilities.
The revised organizational structure and three-year product plan was previewed to dealers earlier this month in New York City. “The response was overwhelmingly positive,” said Miyake. “We have innovative products in each category being introduced in the immediate future that will continue to set us apart from the competition. Additionally, our three-year plan, backed by our factory’s expansion in manufacturing capacity will provide us growth in all areas including scanners, MFPs, whiteboards and fax machines.”
“In the end, it is our customers who benefit from this new organizational structure with superior product and engineering, innovative marketing strategies, and ongoing support which combined helps differentiate Panasonic from its competitors,” concluded Miyake.
About Panasonic
In the United States, Panasonic Communications Company of North America, unit of Panasonic Corporation of North America, markets a broad line of digital imaging systems, computer peripherals and office system products designed specifically for business use. Products available include color digital copiers, network multifunction devices, document management systems, scanners, electronic/interactive whiteboards, color laser printers, impact printers, and fax and internet fax machines. Headquartered in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. of Osaka, Japan.
All brand names are trademarks and/or registered trademarks of their respective companies.