November 30th, 2007
Contractors Association Scares Up Attention To Safety
Ordinary Coffee Spilled On The Stairs Turned Them Into A Deathtrap! Those Stairs Were … DEADLY WHEN WET. Starring Slick DeMise. Rated P for PERILOUS. Is this an advertisement for the latest direct-to-video horror movie? No, it is text from the front of a Safety Stuffer (at far right) released by the Mechanical Contractors Association (MCA) of Chicago and United Association Local Union (LU) 597.
Safety Stuffers are small flyers being dispersed with weekly paychecks to LU 597 workers employed by member contractors of MCA Chicago. The back of the safety flyer mentioned above reveals the rest of the message: “Please, clean up spills as soon as possible.”
Twenty-six different stuffers are being distributed, each conveying its safety message in the form of a scary movie ad, complete with eerie illustrations. The Safety Stuffers are sponsored by the LU 597/MCA Joint Safety Committee.
Another Safety Stuffer (above left) has this to say:
Front: A Frayed, Worn-Out Fall Protection Rope … Thank Goodness She Inspected It Before Using It! THE FATAL FLAW. She Caught It – Before It Could Kill! Starring Maria Diligent. Rated O for OBSERVANT.
Back: Please, inspect all equipment before you use it.
“The Safety Stuffers remind workers to observe important safety measures on the job,” said Stephen Lamb, executive vice president of MCA Chicago. Mechanical contractors install and service heating, ventilating, air conditioning, and refrigeration (HVACR) systems, as well as fire sprinklers, plumbing, and process piping. “We have the safest workforce in the industry, and the Stuffers help to keep them that way.”
“The Safety Stuffers cover a wide variety of vitally important worksite issues,” said James Buchanan, business manager of LU 597. “There are Safety Stuffers for appropriate lifting techniques, proper ladder usage, personal protective equipment, lockout/tagout procedures, ergonomics, fire safety, and more. There are even Stuffers that address sexual harassment and workplace violence.”
Nehlsen Communications, a marketing and public relations agency in Moline, IL, helped MCA Chicago to develop the Safety Stuffers. “Safety is a huge issue to all of our construction clients,” said Nancy Nehlsen, president of the agency. “We have to find ways to get workers’ attention and make them be constantly aware of safety measures on the job. Today’s workforce is used to the Internet and high-energy video games, and they like their information quick and engaging. If you can’t excite their interest, you’ve lost them. So we made each Safety Stuffer eye-catching and entertaining, and kept the text short, for maximum impact.”
While the current Safety Stuffers employ scary movie themes, a previous round of the cautionary print pieces used playful innuendo to catch the attention of workers. Examples include:
Front: Pucker up those lips and…
Back: …learn CPR. It could save a life.
Front: It’s easier to return a wink when your eyes are in your head.
Back: Wear your safety glasses.
Increased Safety Awareness
“The Safety Stuffers are just one of many educational tools used by MCA Chicago and Local Union 597 to increase safety awareness,” Buchanan of LU 597 said. “For example, we also hold Toolbox Talks at worksites. At the start of each workday, workers gather so the foreman can share the day’s prepared safety advice. Because all the workers hear the talks, everybody is on the same page, safety-wise. The talks remind them to work together and watch out for each other.”
In addition to increasing safety awareness, Safety Stuffers and Toolbox Talks show that the employer regularly educates workers about safety. “If employers can prove they keep employees informed about safety, that can count in their favor in the event of a lawsuit,” Lamb noted.
The Mechanical Contractors Association teaches numerous safety courses in their own Construction Education Institute, a learning institute with course offerings for all levels in the mechanical construction industry.
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