
On July 7, 2007, the Live Earth concert series aims to spread awareness about climate change and environmentally responsible practices on an unprecedented scale through musical performances which will be viewed live, online, and on television by billions of people around the world. Live Earth will have over 100 headlining artists performing over a 24-hour period in nine venues around the world.
The Live Earth concerts present a unique opportunity to catapult awareness about how large-scale events can minimize their environmental footprint in a way that enrolls the performers, venue, and audience. The legacy of that campaign will be the creation and implementation of the Green Event Standards.
With support from the U.S. Green Building Council, creators of the LEED Green Building Rating System, Live Earth will implement new Green Event Guidelines. These green guidelines address the major areas of impact of live events, including recycling and composting, food and beverages, packaging, transportation, energy, water usage, and the event site itself. From power generation at the concerts to garbage generated by concert goers, Live Earth will seek to “design out” waste and become the model for live entertainment events in the future.
John Picard, the award-winning sustainability expert and former member of President Clinton’s Green White House task force, is leading the Live Earth team of sustainability experts. By embedding a team of world-class sustainability experts within the production staff, waste streams will be designed out prior to its negative environmental impact. From power generation at the concerts to garbage generated by concert goers, Live Earth will bestow an eco-friendly legacy on the live entertainment industry.
Among the steps being taken are:
• All electricity that powers the shows will be from renewable sources, either through utility supplied renewable energy, biodiesel generators, or renewable energy credits.
• Concessionaires will be encouraged to use and directed to suppliers of agricultural/biodegradable plastics (i.e. made from corn). Also, concessionaire waste will be minimized through a comprehensive recycling and reuse system organized at the venue.
• Venue offices, walkways, etc will be optimized to use as little electricity as possible. The entire production design will follow sustainable light design principles. Production lighting will include the use of LED light bulbs, signage will be produced from recycled or agricultural materials, and some tickets will be integrated with public transportation access and green messaging.
Live Earth staff and artist air travel will be offset through carbon credits. Ground travel will be hybrid or high-efficiency vehicles, where possible. “The green event guidelines are a starting point,” commented John Rego, Live Earth’s Environmental Advisor. “They give us roadmap to focus our efforts, goals by which to grade ourselves, and a way to track improvements over time.”
Rego continued: “The guidelines are breaking new ground for the live event industry, so it’s going to be a learning process us all. Beyond improving our actual environmental footprint, I expect our greatest contribution will be educating the thousands of people who are involved in an event of this scale on how to do better - knowledge that we’re confident they’ll take to their next event.”
Co-authored by Meeting Strategies Worldwide, the Green Event Standards was written specifically for the Live Earth concert series. The ultimate goal, however, is that this document will help guide organizers to push the boundaries and expectations of environmental practices as they relate to large concerts in the future.
“The environmental guidelines used by Live Earth are the most remarkable and advanced standards for events in the world. Not only will Live Earth bring together a billion people around the issue of climate change, I believe it will forever change how all events are done far into the future.” says Paul Hawken, renowned environmentalist, of the new guidelines.