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THROWBACK THURSDAY: The Greening Of The Data Center

Written by Heidi Schwartz. Posted in Environment, FacilityBlog, Featured Post, Sustainability, Technology, Throwback Thursday, Topics

Tagged: , , , ,

Published on February 20, 2014 with No Comments

Originally published on June 9, 2009, this story is part of FacilityBlog’s Throwback Thursday offering. 

Posted by Heidi Schwartz

The Obama administration’s economic recovery package includes commitments to work towards a sustainable, energy efficient future. With the world’s servers currently consuming some 408 MWh of electricity, the effort is certainly needed. In fact, it has been under way for some time in some of the United States’ large data centers.

“Cisco, HP, and Dell have all taken significant steps to reduce power consumption in the data centers they operate,” says ABI Research Vice President and Practice Director Stan Schatt. “Cisco has emphasized virtualization; HP is utilizing some unique server technologies in order to reduce power requirements; and Dell has set benchmarks for restricted energy use in its own operations, setting itself up as a role model in this field.”

Photo: IBM

Photo: IBM

Whether any recovery plan funding will target data centers is unknown, but, notes Schatt, “There is likely to be greater emphasis on ‘greening’ the data centers used by government.”

Another likely area for improvement is the health care industry. Part of the funding in the stimulus package is targeted to medical records computerization. That will involve data centers—not just software, but modifications to the equipment itself—providing an opportunity for these vendors to help move the health care industry towards a greener future.

“The problem right now is liquidity,” Schatt cautions. “With credit so tight, how will companies finance the replacement of equipment?” Cisco has one answer: finance provided through its Cisco Capital subsidiary. “Cisco Capital provides Cisco Systems with a strategic opportunity in the data center market, making money available to companies that want to reduce their energy consumption immediately.”

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at

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