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FRIDAY FUNNY: Do Amateur Acting + B-Grade Movie Backdrop = Compelling Crane Safety?

Written by Heidi Schwartz. Posted in FacilityBlog, Featured Post, Friday Funny, Safety, Topics

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Published on September 13, 2013 with No Comments

Posted by Heidi Schwartzfilm-noir-wallpaper

Apologies in advance for the convoluted equation, but blame it on the marketing team at Sims Crane & Equipment. The folks there are pushing the artistic envelope in a brief safety oriented video that asks the question, does A + B = C?

Shot in the classic film noir style, the video, entitled “Citizen Crane,” opens with the line, “It was a dark and stormy night; the kind of weather that tries men’s souls.” Seconds later, the femme fatale strolls into Safety Director Bob Berry’s office and declares, “There’s a company out there that’s trying to make a lift in this weather. It’s just unsafe!” Well, you just have to see it to believe it:

Founded in 1959, Sims Crane & Equipment Co. is based in Florida. While film making is certainly not its primary business, the company does get high marks for attempting to relay some rather conventional safety concepts in an innovative way. Play it again, Sims…

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at

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