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World Workplace 2012 Keynote Speakers Announced

Written by Heidi Schwartz. Posted in Facility Management, FM Alert, Professional Development

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Published on April 10, 2012 with No Comments

The International Facility Management Association (IFMA) will present Guy Kawasaki and Frank Abagnale as keynote speakers for the association’s World Workplace 2012 Conference & Expo in San Antonio, TX. Held October 31 to November 2, 2012 at the Henry B. Gonzalez Convention Center, World Workplace will focus on the future of the workplace.
Former Apple “chief evangelist” Kawasaki will deliver the conference’s opening keynote presentation on Wednesday, October 31. A renowned venture capitalist, blogger, and New York Times bestselling author of 10 books, Kawasaki played a pivotal role in marketing Apple’s Macintosh computers during the company’s success in the 1980s. After developing companies of his own, he returned to Apple in 1995 and was named an Apple Fellow.

Kawasaki will deliver the opening keynote presentation, entitled “The Art of Innovation,” in which he calls upon his experience at Apple and his study of world-class companies to outline the strategic steps necessary to create new products and services, innovate, set new standards of excellence, and change the world. Kawasaki will also conduct a book signing for World Workplace attendees prior to his presentation.

“Smart facility management means embracing innovation — and true innovation takes guts — so don’t get flustered when acceptance comes slowly,” said Kawasaki. “My message to World Workplace 2012 attendees is to remember that innovation is not an event, but a process. Don’t be afraid to jump ahead of the curve, or invent the next curve, and set your goals high.”

Abagnale will deliver the conference’s closing keynote on Friday, November 2. One of the world’s most preeminent authorities on secure documents, forgery, and embezzlement, he has worked with the FBI for more than 30 years and advised hundreds of financial institutions, corporations, and government and law enforcement agencies around the world.

Abagnale is known to many for his autobiography “Catch Me if You Can,” which details his time as the world’s most famous con man in the 1960s. He successfully posed as an airline pilot, attorney, college professor, and doctor — all while cashing in US$2.5 million in forged checks — before finally being apprehended and serving time in the French, Swedish, and U.S. prison systems.

“I am truly delighted and honored to be selected as a keynote speaker for IFMA’s World Workplace conference,” said Abagnale. “My presentation will cover my life from the time I ran away at 16 and impersonated an airline pilot, doctor, and lawyer, until my apprehension at 21. I will take my audience on an entertaining, enlightening journey and bring them full circle to where life has brought me today — 40 years later.”

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at

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