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GE Lighting Goes On The Road

Written by Heidi Schwartz. Posted in Energy, Facility Management, Technology

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Published on March 24, 2011 with No Comments

The future of lighting—with an emphasis on the potential of light emitting diode (LED), fluorescent, halogen, and ceramic metal halide lighting systems—is on the move. Earlier this month, the GE Lighting Revolution Tour began traveling to 47 U.S. and Canadian cities to showcase the future of lighting. The first stop was Orlando, FL on March 2, and this mobile information resource will conclude in Charlotte, NC in November.GE Lighting Revolution Tour 2011

Lighting professionals and designers, distributors, architects, contractors, facility maintenance and utility executives, as well as government officials are invited to register for the event nearest them  for a sneak peek of the brightest lighting technologies on the horizon this year and beyond. The site lists each tour stop and date.

Exhibits on board showcase GE’s most advanced thinking about how retail, office, outdoor, municipal, and architectural lighting (including many products of ecomaginationSM) are improving with simplified and less costly maintenance, greater creativity, and enhanced energy efficiency. The tour’s hands on displays address many of the topics that commercial and residential lighting professionals face today, including energy management programs, legislative mandates, and environmental initiatives such as LEED certification.

“The GE Lighting Revolution Tour is a lens to the future of lighting and a preview of what customers will see at LightFair in Philadelphia this May,” says Jim Benson, general manager of commercial marketing, GE Lighting.

In addition to providing technology and application overviews, GE’s on-site experts will be available to analyze specific lighting application challenges and objectives.

Customers who RSVP on the Tour website will receive ongoing updates and will be eligible for a chance to win a Flip™ HD camera.

“Put the GE Lighting Revolution Tour on your calendar if you specify, recommend, or buy lighting systems,” adds Benson. “We can help you navigate your way to a more financially and environmentally sound solution.”

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at

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