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Friday Funny: IKEA Goes To The Cats!

Written by Heidi Schwartz. Posted in Friday Funny

Tagged: , , ,

Published on September 17, 2010 with No Comments

In a flash of marketing brilliance (at least to the feline loving portion of the population), IKEA has launched an advertisement in the UK demonstrating just how easy it is to feel at home when surrounding by functional Swedish designed furniture. To illustrate the point, 100 cats were released into the chain’s Wembly branch and their exploits were captured on film for the new ad.

This video shows just how the stunt (which has gone viral on the web and generated tons of publicity for IKEA) was executed:

What fascinates me is how the facilities and operations people had to get the cats out…from behind walls (with power saws, apparently), exposed ceiling rafters, and all sorts of other unlikely places…in time to open the store to the public the next day.

For a parody of this video, check out this link. Same video, but the audio is hilarious (apologies for off color language).

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at schwartz@groupc.com.

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