Conference Room Trends: Video Conferencing Comes Of Age
Making It AffordableSo why is it that the deployment of video conferencing across many organizations is taking so long? Cost is a key factor. With a telepresence room costing in the region of $400,000 to install, the capital investment can be a tough sell, even though the return on investment (ROI) is proven and tested. Experience can help minimize these costs and improve the experience. But too many users have memories of fuzzy screens, inaudible audio, and delayed responses to jokes and comments.
Just The Right SpaceHaving an adequate footprint and the right location for equipment is a key factor to a positive experience. Video conferencing gear is too often found within the hallowed domains of the boardroom, making it underused due to the restraints on access to such territory. Telepresence rooms require a larger investment, so they are often not considered a company wide tool. Instead, they are considered a tool accessible only to the top tiers of management. This under use is often exacerbated by the fact that the environment into which the technology is placed is not suitable. Beautifully glazed partitions and panoramic views are not natural bedfellows for video conferencing technology. To add to the inefficiency, when video conferences are held, they normally involve three or four people sitting in a room designed for 20 or 30. These kinds of numbers are not a great return on the real estate investment. So how can these problems be resolved? And how can video conferencing truly become an affordable, reliable, democratic, and valuable business tool in today’s workplace? For fms, meeting room congestion is a common problem. When high value technology is placed in dual function areas, the ROI in the technology and the meeting space is never fully recognized (since it will probably take too long to achieve). By implementing dedicated video conferencing lounges suited for different sized meetings, fms can overcome these issues.
Case Study: VodafoneVodafone plc placed video conferencing at the core of its business strategy. The three main reasons for this new strategy were:
- To increase the productivity of its workforce and reduce travel expenses;
- To reduce the company’s carbon footprint and offer the workforce a better work/life balance; and
- To provide evidence to the market of the massive savings achievable by using its own telecom solutions.
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