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Cutting-edge Online Campaign – 'My Gulf Action' – Allows Everyone to Take Direct Action to Offset Gulf Oil Spill

Written by Heidi Schwartz. Posted in Environment, FM Alert

Tagged: , , ,

Published on July 09, 2010 with No Comments

SmartPower, the nation’s leading non-profit marketers of clean, renewable energy and energy efficiency, announced today the launch of My Gulf Action, an online campaign for individuals who are deeply concerned about the BP oil spill and want to help reduce our nation’s collective reliance on fossil fuels.

My Gulf Action and its website,, allow individuals to reduce their personal use of fossil fuels, calculate the effects of those reductions, and see how their reductions, combined with others from the My Gulf Action community, add up to offset the Gulf oil spill. The website is available for free to anyone, and new information about the campaign is posted daily on Twitter (@MyGulfAction) and Facebook ( The campaign’s goal is to offset every last drop of oil leaking into the Gulf.

My Gulf Action is powered by Climate Culture, a powerful personal energy use reduction platform developed by SmartPower’s technology partner, Efficiency 2.0. The campaign is a partnership with several leading environmental groups, including; Waterkeeper Alliance and Save Our Gulf; League of Conservation Voters; Clean Water Action; Center for Resource Solutions; and Gulf Future, a joint initiative of the Gulf Coast Fund and Gulf Restoration Network.

No matter when the leaking well is capped, or how much BP pays in restitution, the lesson of this environmental catastrophe is clear: our nation’s dependence on fossil fuels, which drives expansion of increasingly risky offshore drilling, must be reduced. By visiting and pledging to make simple changes in your daily energy usage, you can join millions of others who are angry about the oil spill and want to prevent future disasters.

Each commitment to reduce your fossil fuel use will aggregate with other reductions on the site’s homepage, showing how many gallons of leaking oil have been offset by the community.

Latest estimates reported by PBS NewsHour show that more than 80 million gallons of oil have been spilled into the Gulf since BP’s Deepwater Horizon well exploded on April 20. Daily leakage estimates range from 1.4 million to 4.2 million gallons.

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at

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