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FRIDAY FUNNY: Music To The Feet!

Written by Heidi Schwartz. Posted in Friday Funny

Tagged: , ,

Published on July 23, 2010 with No Comments

In 2009, Volkwagen launched an innovation campaign it called “the fun theory” as a way to encourage members of the creative community to invent practical, enjoyable, and easy ways for people to change themselves for the better.

The competition closed on 12/2009 and the first round of voting finished in 1/2010. While the following finalist did not win, it is certainly noteworthy. ”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here:

To see the winner and the other entries, visit this link.

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at schwartz@groupc.com.

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