GE Consumer & Industrial’s new online Environmental Information Center examines and sorts lighting and electrical industry information in an all-encompassing Web site that business customers can tap for one stop information gathering and learning about salient sustainability trends and issues.
Launched in June, the site goes in depth on legislation, laws, compliance codes, technology, specification information, EPAct, and a variety of sustainability topics, including the U.S. Green Building Council’s (USGBC) voluntary LEED Certification programs, GE’s lighting products of ecomaginationSM, and how specific GE lighting and electrical products contribute to various LEED certifications, including LEED-NC (new construction) and LEED-EB (existing building).
GE designed the site with a compilation of information for architects, lighting designers, engineers, facility managers, construction managers, contractors, real estate professionals, government officials, end user customers, distributors, and OEMs.
“Visitors to our Environmental Information Center will notice that we’ve gone not just a mile wide, but also a mile deep in terms of what’s presented,” says Heather Wilson, ecomagination marketing manager, GE Consumer & Industrial. “This extension of our customer education effort brings calm and order to the storm of information that our customers face every day about sustainability and the environmental and financial benefits of energy efficiency.”
One of GE’s motivations in creating the site was to anticipate growing interest in LEED certification. The USGBC expects the number of LEED certified buildings will climb 20 times higher between 2006 (4500 buildings) and 2010 (100,000 buildings). LEED is a voluntary building standard created by the USGBC, an independent environmental advocacy organization in Washington, DC.
