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Bonus Friday Funny: Yo! Engineering as Career is Cool

Written by Heidi Schwartz. Posted in Facility Management

Published on October 13, 2006 with No Comments

The hottest new rap video can’t be seen on MTV, BET or even VH-1 – it’s on ASHRAE.org. That’s right – “rap video.” Not something you would think that the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) had the 4-11 about, right?

“If ASHRAE and our industry are going to be successful in promoting engineering and HVAC&R as career options, then we have to reach out to young people in a way that is entertaining and interesting to them,” Ron Johnson, chair of ASHRAE’s Student Activities Committee, said. “Hence, this video.”

ASHRAE: Licensed to Chill features a hot soundtrack accompanied by interviews with young members highlighting the importance of the HVAC&R industry to the world; the diverse and creative opportunities related to engineering as a career; and the difference the building industry makes related to sustainability.

“The video drives home the message that our industry truly engineers the world we live in, and that young people don’t want to miss out on the chance to be a part of that,” he said.

The video will be made available to middle and high schools that seek information about careers in engineering from ASHRAE.

About Heidi Schwartz

Heidi Schwartz

Schwartz joined Group C Media in April 1989 as managing editor of Today's Facility Manager (TFM) magazine (formerly Business Interiors) where she was subsequently promoted to editor/co-publisher of the monthly trade magazine for facility management professionals. In September 2012, she took over the newly created position of internet director for TFM's parent company, Group C Media, where she is charged with developing content and creating online strategies for TFM and its sister publication, Business Facilities. Schwartz can be reached at schwartz@groupc.com.

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